Case Study · 3 weeks
Gated Content System with Per-File Download Tracking
Built a gated content system with per-file download tracking for 9 conference session decks using HubSpot CMS and smart content.
9
Files Tracked Per-Download
100%
Attribution Accuracy
3 wks
Build Time
Client
MasterSoft (EdTech)
Challenge
No download tracking
Solution
Gated content system
Timeline
3 weeks
Key Result
Per-file attribution
Tools
HubSpot CMS, JS, Smart Content
Technix Infotech built a gated content system on HubSpot CMS for MasterSoft's conference, enabling per-file download tracking for 9 session decks with full contact attribution for lead scoring and follow-up.
The Challenge
MasterSoft hosted a conference with 9 session recordings. They wanted attendees to download session decks but needed to know which contacts downloaded which specific files.
HubSpot's native file hosting does not track per-file downloads at the contact level. The team needed a custom solution.
Session decks that each needed individual download tracking with contact-level attribution for lead scoring.
Why This Was Not a Standard Project
HubSpot CMS does not natively support per-file download tracking. Forms track submissions but not which specific file was downloaded if multiple files are offered.
The solution required JavaScript tracking on download clicks, smart content for gated vs ungated views, and form pre-fill for returning visitors.
Technix used HubSpot's legacy form editor (which supports hidden fields and redirect URLs) combined with JavaScript click tracking to capture the exact file ID at download time, writing it to a contact property for lead scoring.
What We Did
CMS Page Architecture
Week 1Built the content library page on HubSpot CMS with smart content showing gated vs ungated views based on contact recognition.
Tracking Implementation
Week 2Added JavaScript click tracking on each download button. Connected to HubSpot API to update contact properties with downloaded file IDs.
Testing and Launch
Week 3Tested with known and unknown contacts. Validated per-file tracking accuracy and form pre-fill behavior.
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The Technical Deep Dive
The challenge was capturing which specific file a contact downloaded. A single form cannot distinguish between 9 different file downloads without hidden field manipulation via JavaScript.
Technix wrote custom JavaScript that detected which download button was clicked, populated a hidden form field with the file identifier, and submitted the form. The contact property was then updated with a list of all downloaded files for lead scoring.
The system accurately tracked downloads for all 9 session decks with 100% attribution accuracy. The marketing team could see exactly which sessions each contact was interested in, enabling targeted follow-up that increased engagement.
The Results
| Metric | Before | After |
|---|---|---|
| Download Tracking | None (direct file links) | Per-file, per-contact attribution |
| Lead Intelligence | Generic interest | Session-specific interest data |
| Gating | No gate (open files) | Smart gating with form pre-fill |
| Follow-up | Generic blast email | Targeted by session interest |
9
Files Tracked
100%
Attribution Accuracy
3 wks
Build Time
Smart
Gating System
Per-file tracking transformed generic conference follow-up into targeted outreach. Instead of sending one email to all attendees, the team could send session-specific content that matched each contact's demonstrated interests.
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Book a Free Consultation“Now we know exactly which sessions each attendee cares about. Our follow-up emails are 3x more targeted because we know what content they actually downloaded.”
Marketing Lead
MasterSoft
Tools and Technologies Used
HubSpot CMSWhat We Learned
01
Per-file tracking requires custom code
HubSpot does not natively track which specific file was downloaded. JavaScript + hidden fields solve this.
02
Smart content gates intelligently
Known contacts skip the form. Unknown contacts fill it once. No friction for returning visitors.
03
Download data enables targeting
Knowing which files each contact downloaded enables session-specific follow-up that dramatically improves engagement.
Frequently Asked Questions
Questions About This Type of Project
Not natively. Technix builds custom JavaScript tracking that captures per-file download data at the contact level.
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